September 07, 2017
Oh, if only it took a single point of cold contact — just one email, letter, phone call, voicemail, or LinkedIn message — to get a reply from decision-makers. But we all know that, unfortunately, that is just not the case. Sometimes it's daunting to plan, write, and develop the 8 to 12 distinct communications that current research shows are needed to get an initial response from your prospects.
But here's a surprising trick that can make the process easier for sales reps: the "bumper" reply, or sending a short-and-sweet reply to your original email to bump your note back to the top of your prospect’s inbox.