A critical component of account conversion is the ability to communicate with your prospects effectively. With A/B testing, you can easily see what content is most compelling, and apply the best content across your teams. The challenge, however, is using A/B testing correctly.
With Outreach, you can create a structured and systematic process. Understand what’s working, make adjustments, and know that the content you’re sending will lead to more prospect engagement, booked meetings, and increased opportunities.
Take a look at the video for our top 4 suggestions for a successful A/B test.
A/B Testing in Outreach