April 05, 2017

How to Create a Successful A/B Test

Effectively engage your accounts with Outreach


A critical component of account conversion is the ability to communicate with your prospects effectively. With A/B testing, you can easily see what content is most compelling, and apply the best content across your teams. The challenge, however, is using A/B testing correctly.

With Outreach, you can create a structured and systematic process.  Understand what’s working, make adjustments, and know that the content you’re sending will lead to more prospect engagement, booked meetings, and increased opportunities.

Take a look at the video for our top 4 suggestions for a successful A/B test.

Rachael Siegel
Rachael Siegel
As a Product Marketing Manager at Outreach, I'm here to help you understand our platform by showing AEs, SDRs, and Managers how to use our product to the fullest extent!

A/B Testing in Outreach

Questions or feedback? Get in touch through support@outreach.io

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